BlueRX
Online Privacy &
Security Policy
This Privacy Policy lets you know how we collect, use, share, and protect information about you. By interacting with BlueRx Pharmacy through our stores, websites, mobile applications, and any other BlueRx Pharmacy affiliate sites where you may interact with BlueRx Pharmacy, you consent to the practices described in this privacy notice. Any changes in our Privacy Policy will appear on this page so that you are aware of the data we collect and how we use it. In some circumstances, BlueRx Pharmacy’s use of your information will be subject to the requirements of the Health Information Portability and Accountability Act (commonly known as “HIPAA”). For example, if you log into your pharmacy account and submit information regarding a prescription order, that information is subject to HIPAA requirements. In those circumstances, BlueRx Pharmacy Notice of Privacy Practices and not this Privacy Policy will apply. If you have questions about which policy applies to the information you have submitted, please do not hesitate to contact us.
Our Privacy Guarantee
At BlueRx Pharmacy, we are committed to maintaining our customers’ privacy. We take great care to safeguard the personal information that we collect to ensure that our customers’ privacy is maintained. We have provided this notice to you to describe information collection and use practices at BlueRx Pharmacy. This notice describes the choices you can make about the way your information is collected and used. Your personally identifiable information is information that can be used to identify or contact you. Your name, home address, telephone number, and email address are examples of personally identifiable information. Personal information does not include aggregated or de-identified information.
Information We Collect
We want you to understand how information you provide to us is collected and used. When you interact with BlueRx Pharmacy or use our services, we collect certain information about you and the services you use. An example of using our “services” would be when you visit one of our websites. We may collect and store information from you in the following situations:
- Make an online purchase, or any other transaction with us
- Create an account on one of our websites
- Participate in a contest, sweepstake, promotion, or survey
- Request customer service including dispute resolution, correspondence through our sites, and correspondence sent to us or
- Post a review or comment on one of our websites or post other user-generated content on one of our websites or mobile services.
Information you provide using our services, including:
Device Information
We may collect device-specific information when you visit our websites or use our mobile applications or services. This includes information such as Internet Protocol (IP) address, hardware model, operating system, unique device identifiers, and mobile network information. We may also associate the information we collect from your different devices, which helps us provide consistent services across your devices.
Log Information
This includes details of how you used our sites or mobile applications including clicks and page information such as the address (or URL) of the website or mobile application you came from before visiting our site or mobile application, which pages you visit on our site or application, which browser you used to view our site or mobile application, and any search terms entered. Other information from your interaction with our sites, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the sites, ad data and other standard weblog information.
Location Information
When you use our services, we may collect information about your physical location through the use of our Services on your mobile phone or device by, for example, using satellite, cell phone tower, Wi-Fi signal, beacons, Bluetooth and near field communication protocols, when you are browsing through BlueRx Pharmacy website. For example, through mobile services, Bluetooth & Wi-Fi technology in our stores may allow us to recognize the location of a mobile device in our stores when you opt-in to allowing us to collect this information.
In-Store Cameras
We use in-store cameras for security purposes and for operational purposes such as measuring traffic patterns and tracking in-stock levels.
Cookies, Web Beacons and Similar Technologies
“Cookies” are small data files that are sent from a website’s server and are stored on your device’s hard drive either for only the duration of your visit (“session cookies”) or for a fixed period of time (“persistent cookies”). Cookies may store user preferences and other types of information. We use cookies to provide features and services, such as:
- Remembering your preferences and allowing you to enter your username less frequently.
- Presenting information that is targeted to your interests, including BlueRx Pharmacy content presented on another website.
- Measuring the effectiveness of our sites, services, content and advertising
- Providing other services and features that are available only through the use of cookies.
- The Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be transferred to your device, including how to disable these technologies. You can disable our cookies or all cookies through your browser setting, but please note that disabling cookies may impact some of our website’s features and prevent the site from operating properly.
A “Web Beacon” is an electronic image placed in the code of a webpage, application, or email. We use web beacons to monitor the traffic patterns of users from one page to another and to improve site performance.
Flash Cookies
We may use or engage a third party that uses Local Stored Objects, sometimes referred to as “Flash Cookies,” and other technologies to collect and store information about the use of our services. A Flash cookie is a small data file placed on your computer or device using Adobe Flash technology. Flash cookies are different from the cookies discussed above because cookie management tools provided by your browser will not remove Flash cookies. To limit the websites that can store information in Flash cookies on your device, you must visit the Adobe website:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html
Information We Collect from Other Sources
We may collect information that is publicly available. For example, we may collect information you submit to a blog, chat room, or social network. We also may collect information from other companies, organizations, or third-party partners. For example, we may receive information about you from a partner when we jointly offer services or from an advertiser about your experiences with them. By gathering additional information about you, we can correct inaccurate information and give you product recommendations and special offers more likely to interest you.
How We Use Your Information
Our primary purpose in collecting information is to provide you with a safe, smooth, efficient, and customized experience. We may use your information in a variety of ways, including for the following purposes:
Product and Service Fulfillment
We use your contact information to respond to your inquiries, fulfill your requests and improve your experience.
Our Marketing Purposes
We use your information to deliver coupons, mobile coupons, newsletters, e-mails, mobile messages, and social media notifications about our brands, products, events or other promotional purposes.
Internal Operations
We use your information to improve the effectiveness of our services, conduct research and analysis, or to perform other business activities as needed.
Prevention of Fraud and other Harm
We use your information to detect, prevent or investigate potential security breaches, fraudulent transactions and monitor against theft.
Legal Compliance
We may use your information to assist law enforcement and respond to regulatory or other legal inquiries.
How We Share Your Information
We do not sell, rent, or loan your personal information to any non-affiliated third parties, except as described in this Policy. We will only share your information with companies, organizations and individuals outside of BlueRx Pharmacy as described below:
When We Work with Service Providers
We may share your information with affiliated and unaffiliated companies that perform tasks on our behalf related to our business. Such tasks include analyzing site usage data, customer service, electronic and postal mail service, and social and other media services. Third-party service providers only receive your information as necessary to perform their role, and we instruct them not to use your information for any other purposes.
We may work with other companies who place cookies, tags, and web beacons on our websites. These companies help operate our websites and provide you with additional products and services.
We may also use third party advertising networks to serve advertisements on our behalf. The cookies received with banner advertisements served by these networks may be used to collect and build behavioral profiles by these companies to deliver targeted advertisements on our website and unaffiliated websites.
When We Work with Third-Party Partners
We may work with other companies who operate their own websites or mobile applications, to allow them to offer BlueRx Pharmacy customers the ability to connect to BlueRx Pharmacy services. These services give you more options for ways to use BlueRx Pharmacy services from websites or apps that are not owned or operated by BlueRx Pharmacy.
Children’s privacy
BlueRx Services are intended for adults. BlueRx does not knowingly collect personally identifiable information from children under the age of 18. If you are under the age of 18, you must ask your parent or guardian for permission to use this website.
Opt-Out & Unsubscribe
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from BlueRx by contacting us from the contact information below.
Changes to this Privacy Policy.
We may change this Privacy Policy from time to time in the future. We will post any revised version of the Privacy Policy on this page. Continued use of our Service following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes. By using the Site, you are agreeing to our collection, use and disposal of Personal Information and other data as described in this Privacy Policy, both as it exists now and as it is changed from time to time.